FLORENCE, THE ART OF BEAUTY
Cradle of the Renaissance and the Italian language, art capital and centre of fashion: Florence is a city with an ancient charm and a modern heart. A creative laboratory where beauty is experienced daily. Streets, churches and palaces evoke thousands of stories from its glorious past. Its museums house a magnificent art that has inspired the whole world for centuries, but its ability to live in the present is just as full of beauty. Culture, fashion, jewellery, food: every form of expression is artistic, a quest for absolute perfection. One day in Florence is a day lived with absolute pleasure.