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Florence

FLORENCE, THE ART OF BEAUTY


Cradle of the Renaissance and the Italian language, art capital and centre of fashion: Florence is a city with an ancient charm and a modern heart. A creative laboratory where beauty is experienced daily. Streets, churches and palaces evoke thousands of stories from its glorious past. Its museums house a magnificent art that has inspired the whole world for centuries, but its ability to live in the present is just as full of beauty. Culture, fashion, jewellery, food: every form of expression is artistic, a quest for absolute perfection. One day in Florence is a day lived with absolute pleasure.

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  There’s nothing better than taking a stroll to familiarize yourself with the cradle of the Renaissance and to start your journey into its countless open-air masterpieces.Let this crescendo of beauty enchant you step by step. Allow yourselves a pleasant workout: mouth agape, nose to the sky and wide-open eyes.

Who said that art and history are only for adults? Treat yourself to a special day with your children. It’s never too soon, or too late, to stimulate curiosity, train the taste for beauty and see the world from another perspective. Florence is the right place to let yourself go and wonder.

Have you always considered fashion and design as an art form? This tour gives you the opportunity to test how historically valid your theory really is. From world renowned designers to Made in Italy artisanal workshops, Florence is ready to satisfy your aesthetic sense.

Discover the other Florence, the Florence of craft shops and local taverns. There is an entire neighbourhood ready to show you how lively, passionate, and fun this city is. Mingle with the locals: you will feel right at home.

Enjoy the best of the city. Immortalise yourself in the places that make it one of the most popular destinations in the world. A kaleidoscope of art and beauty awaits to charm you from every point of view.

Feed your senses. The Chianti countryside is a feast for the eyes, with its rolling hills and enchanting villages, but it’s also a treat for the palate. The famous namesake wine goes perfectly with the wholesome and genuine tastes of the local cuisine. Here appetite comes with traveling.

Welcome to Arezzo! This town will surprise you with a cultural heritage you would not expect, made of unique works of art and glorious figures of the past that contributed to enriching and making known the town’s poetry, music and art. Let us guide you in a tour at the discovery of a world of harmony and beauty.

Etruscan, Roman and medieval. Made of alabaster and stone. White from the morning light and golden at sunset. Volterra is a landscape painted under your eyes. It is a continuum of art and history where you will stock up beauty.

A multi-sensory itinerary into the city of alabaster and green gold. Volterra is to be enjoyed with your eyes like a living fresco, and tastes like a perfect piece of bread sprinkled with a trickle of olive oil. Emotion is served, enjoy!

Only few kilometres from Florence, Siena is a city proud of its traditions. Be charmed by its timeless intact monuments that provide the backdrop to the Palio, an extraordinary, exuberating, and thrilling bareback horse race, where the town’s opposing districts compete for glory and bragging rights. Let yourself be conquered by a sense of belonging that...

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